Sony adapted an excellent marketing strategy and sold its Walkman in a bottle of water. We have heard several times that the gadget is… | Instagram
![Startup Pakistan on X: "Sony's W270 Series Walkman gained widespread attention due to a unique marketing campaign from 2014, where the headphones were packaged inside custom water-filled bottles. https://t.co/PxwfZk62we" / X Startup Pakistan on X: "Sony's W270 Series Walkman gained widespread attention due to a unique marketing campaign from 2014, where the headphones were packaged inside custom water-filled bottles. https://t.co/PxwfZk62we" / X](https://pbs.twimg.com/media/F4KSGKUX0AECpWc.jpg:large)
Startup Pakistan on X: "Sony's W270 Series Walkman gained widespread attention due to a unique marketing campaign from 2014, where the headphones were packaged inside custom water-filled bottles. https://t.co/PxwfZk62we" / X
Marketing House on Instagram: "Think your earbuds are waterproof? When Sony took that claim to the extreme by selling their Walkman in water bottles. Loved the post? Then give us a follow @
![Sony: The bottled walkman | Ads of the World™ | Advertising awards, Creative advertising campaign, Guerilla marketing Sony: The bottled walkman | Ads of the World™ | Advertising awards, Creative advertising campaign, Guerilla marketing](https://i.pinimg.com/originals/76/43/98/764398deaa4b9700d6d171d577ffd426.jpg)
Sony: The bottled walkman | Ads of the World™ | Advertising awards, Creative advertising campaign, Guerilla marketing
![Amazon.com: Sony Walkman NWZW273 4 GB Waterproof Sports MP3 Player (Black) (Discontinued by Manufacturer) : Electronics Amazon.com: Sony Walkman NWZW273 4 GB Waterproof Sports MP3 Player (Black) (Discontinued by Manufacturer) : Electronics](https://m.media-amazon.com/images/I/71WEZvzGLrL.jpg)
Amazon.com: Sony Walkman NWZW273 4 GB Waterproof Sports MP3 Player (Black) (Discontinued by Manufacturer) : Electronics
![Sony once sold its waterproof Walkman in bottles of water to show that it was actually waterproof. - iFunny Brazil Sony once sold its waterproof Walkman in bottles of water to show that it was actually waterproof. - iFunny Brazil](https://imageproxyb.ifunny.co/crop:x-20,resize:640x,quality:90x75/images/8da7e454b24167b68c5d6047f8944e52bf9042dedd59a314218c9108100e47b3_1.jpg)